Featured on ActiveCampaign · October 30, 2026
How to Experiment With AI if You’re Not a Developer
Jessica Lawlor interviewed me for the ActiveCampaign blog about how I learned AI by building things: no engineering background, a lot of curiosity, and a habit of taking anything that amazes me and immediately trying to break it on a real problem.
“The most powerful use of AI isn’t asking it to think for you. It’s learning how to think with it.”
Three Questions First
Is there friction? Is it repeatable? Can it be measured? If yes across the board, it is a candidate for AI.
Systems, Not Tasks
One-off asks get inconsistent output. Building a repeatable system with AI is where the leverage lives.
Guardrails Before Building
Every experiment starts with a conversation about rules, limits, and what the AI is not allowed to do alone.
Human in the Chair
AI proposes, I dispose. Corrections feed back in, so the system gets better instead of drifting.
Read it and want to compare notes, or have a problem worth experimenting on?